Continuity, according to dictionaries, means ‘a constant chain of sequence’. In marketing, this means that if you want to continue being recognized and remembered by your clients, you need to create a chain of marketing campaigns, such as newsletter printing, throughout the year.
’Continuity’ of your relationship with your clients means that you would want to keep constant contact with them. This is especially true if you want your clients to stay loyal to your product.
It does not matter if the season for your type of business is over for the year, or that your clients have already bought their usual supply of your product or availed of your service. Or even if they booked a vacation package in advance. These are precisely the times for you to advertise so as not to let the interest of your clients slowly disappear. And there is no such thing as enough clients for your business. The more you advertise, the easier it is for new clients to come in.
Newsletter printing gives you the flexibility to market the whole year round. Even if it is quarterly, semi-annually or even monthly issues, your newsletter can keep your clients informed of what is new in your business. With newsletter printing, you do not stop advertising even if you have reached some semblance of success in your business. Instead, you keep on doing what you have been doing to reach more clients and build better relationships.
There is a lot of information you can relay to your clients via your newsletter printing. Is there a change in leadership in your company? What about an upcoming trade exhibit that your company is sponsoring in January? Perhaps a new product design or brand?
What is more, as you do it regularly, it gets easier to market because your clients know about you and what you can offer. It would not be too hard for them to buy from you repeatedly. In fact, following up on your clients even when they do not need you can make a big difference because they would feel that you really care for them.
The key here is to do it consistently. If your newsletter printing is a quarterly issue, then be sure to deliver your print material every three months. By doing so, you not only create a more stable niche in your industry, but more importantly, you develop a solid brand that your clients can rely on constantly for their needs.
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